We all need to market our services or products to gain visibility and encourage sales, but in order to optimize opportunities, you need to be seen by the right audience.
Your target market should already be clear to you, but if it isn’t, try asking what problem your product solves and who most encounters that problem. That’s one way to identify who needs what you have to sell.
With the above in mind, we’ve compiled a list of our top marketing hacks to help you improve sales and gain visibility.
Identify where your potential customers hang out
The easiest way to make sure you’re not wasting your time and effort marketing towards the wrong people is by knowing where your target audience dwell. This could be in the physical sense or online. For example, if your key audience is professionals, the likelihood is that they’ll be using LinkedIn as their go-to platform rather than Pinterest, let’s say.
It makes sense to do some research and find out.
Simply knowing where to focus your attention allows you to gain visibility amongst the right crowd.
People like knowing what they’ve signed up for so when you’re marketing, be consistent.
For example, if you have a ‘monthly’ newsletter – make sure it’s monthly. When handling customer inquiries, stick to your word and communicate when you say you will. Post regular, quality content on social media and your audience will know they can find what they need from you easily.
Consistency is key in so many areas of life, so why should marketing be any different? Your customers will know you’re reliable and appreciate the fact they are valued. They’ll know what they’re getting, and we all know customer satisfaction is a priority.
Stay in touch with your leads, we can’t emphasize this enough. Your potential buyers are going to be out there browsing, so keep ahead of your competitors by offering real connection. Nurture each qualified lead, make sure they know you have their interests at heart, and build long-lasting relationships which could see repeat business and great reviews.
Check out our top tips on building and maintaining customer relationships
And there you have it, 3 simple yet effective ways to lead customers and drive sales.
Jarvis CRM can help your business achieve marketing and sales goals.
Contact us today:
Phone: +1 877-501-8038