Joe Scarpetta

About Joe Scarpetta

Joe is the architect of the systems that The Scarpetta Group develops. He started working with FileMaker over 20 years ago, helping businesses streamline their companies’ processes and creating applications to make them run more effectively.

Business Trends for 2021

Business Trends 2021 Wow, 2020, just wow! So many changes in the world and very obvious changes to the way in which businesses operate. How long will these changes last? Has the way in which we work changed forever? With so much uncertainty, it’s comforting to know that predictable emerging trends will see us [...]

2020-12-17T02:43:04-05:00By |

Christmas Gifts for Tech Geeks

It’s hard for those of us who aren’t in the know, to buy for those who are… so with Christmas 2020 just around the corner, we’ve compiled our top 8 favorite Christmas gifts for the tech geek in your life. Starting off with something super relevant, it’s the UVC Sterilizer Box with Wireless Charger. [...]

2020-12-16T09:49:45-05:00By |

What are your customers’ pain points?

If there’s one thing that can stop a sale dead in its tracks, it’s an objection. There are always going to be reasons your potential customers hold back from purchasing from you, and you can be one step ahead if you figure out these possible objections beforehand and address them in your website FAQs. [...]

2020-11-25T04:33:27-05:00By |

Know your audience

All businesses have a target audience they want to reach, that much is obvious, but why it’s so important as well as how to define your target consumer, may be less so. Whether you’re offering a product or service, as a business owner, you’re going to want to make the most out of your [...]

2020-11-25T04:24:48-05:00By |

5 Top tips for working from home

Many of us are still unable to venture back to the office, or we’ve come to an agreement to work from home on a temporary to permanent basis. For some, this is fantastic news as working from the comfort of your own home is a gift to more than a few. But, as with anything [...]

2020-10-28T07:40:41-04:00By |

How to build a winning sales funnel

The concept of sales funnels is nothing new, but surprisingly many organziations either don’t have a clear funnel they adhere to or their funnel simply isn’t working for their specific customer base. We’ve talked before about how important it is to have every member of your team on the same page, moving towards the [...]

2020-10-26T04:26:39-04:00By |

Getting the best from your team

A study by economists at the University of Warwick found that happiness led to a 12 percent boost in productivity, while unhappy workers were 10 percent less productive. The research team stated, “We find that human happiness has large and positive causal effects on productivity. Positive emotions appear to invigorate human beings.” We’ve all [...]

2020-10-01T04:52:30-04:00By |

10 Top tips on small team efficiency

“Running a small team is easy”- words spoken by many a large team leader. For a team to work symbiotically, it’s not about the numbers, it’s about the actions taken. Sometimes this can be tougher in a smaller team because if one person is MIA there are fewer people to pick up the additional [...]

2020-10-01T04:51:40-04:00By |

3 Simple marketing hacks to attract more customers

We all need to market our services or products to gain visibility and encourage sales, but in order to optimize opportunities, you need to be seen by the right audience. Your target market should already be clear to you, but if it isn’t, try asking what problem your product solves and who most encounters that [...]

2020-08-26T05:15:15-04:00By |

How to streamline your sales process

It goes without saying that you need sales in order for your business to survive. But for a business to thrive, you need to build fantastic funnels and streamline the sales process from start to finish (and after). We’ve got a post in the pipeline on how to build winning funnels, but for now, [...]

2020-08-26T05:10:53-04:00By |
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